Client: “Preco” – manufacturer of grain processing equipment
What we did: We created the brand positioning and defined the brand values, on the basis of which we also renewed the logotype, developed the visual identity and brand book, which was significant for the company to successfully present itself in Latvia and abroad. In cooperation with the client, we made analysis of the customers’ journey to identify the touchpoints, where improvements are required. Also, the website and advertising materials of the company were renewed.