brand creation

Some time ago during the seminar I was asked to tell briefly and concisely how to make your company a success story with the help of the marketing and how to build a strong brand. Typically, such a topic would be worth of intensive training for at least 2 days, and universities taught it in programs which are several months long. They say that in any profession it takes at least 10,000 hours to understand the subject and to learn how to apply it professionally in practice. That is why it also was a challenge for me – to summarize my marketing experience for more than 15 years in a few sentences and couple slides of presentations on how to build a strong brand. Read More