About the workshop
This workshop is an excellent way to review and refresh your brand or come up with the proper positioning and key messages for the new product. Bring your Marketing and Communications team together to boost your creativitiy and nail down your brand or product issues in a short time.
HOW it works
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Pre-Session Research: The agency provides an initial competitors’ communication overview to ground the discussion in market reality.
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Moderated Workshop: A professionally guided and interactive brainstorm session with your team to unlock your unique value.
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Strategic Deliverable: After-session analysis complete with practical recommendations for implementation.
WHAT you get
- A deeper, shared understanding of your Brand target audience and competitors
- Clear Brand positioning and core values as well as common understanding about them in the team
- The Brand’s Key Promise and a powerful slogan.
- The Brand moodboard and story (emotional narrative that reflects the Brand essence)
Finally, you will have the strategic clarity and exact messaging to confidently build your website, design sales materials, and power all your marketing campaigns.
Brand experts - moderators
Liga Busa-Lehtonena
Chief Strategic Angel
Bachelor’s degree from Stockholm School of Economics in Riga and an MBA from Hanken School of Economics in Finland.
Over 15 years of experience in leading marketing posts dealing with both local and foreign markets (Baltics, CIS countries, Central and Eastern Europe, Turkey, Middle East and Africa). CEO of Marketing Angels, entrepreneur and certified transformational coach.
Jelena Resetnikova
Chief Creative Angel
Bachelor’s degree from Stockholm School of Economics in Riga, and a professional diploma from the Chartered Institute of Marketing (CIM).
Over 15 years’ experience in marketing management with local and international companies, as well as experience in brand re-launch and launching new products to the market.
Your team's entertainment
Based on your Brand’s values & identity we will develop an individual entertainment and team-building program.
Be it some extreme adrenaline-boosting activity, escape rooms experience, bar crawl or just SPA getaway – it’s all good to bring the spirits of your team up and get creative juices flowing.
IN EVERY JOB THAT MUST BE DONE
THERE IS AN ELEMENT OF FUN.
Agenda
- Morning flight to Riga
- Private transfer to the Marketing Angels office
- Brand workshop & Lunch
- Private transfer to the hotel in Riga Old Town
- Evening entertainment created to fit needs of your brand and team
- Rise&Shine and Breakfast at the hotel
- Transfer to Riga airport
- Flying back home
Additional services available:
- Your team’s own private workshop/training
- Teambuilding activities
- Site visits to similar businesses / Embassy/ LIAA (Investment & Development Agency of Latvia)
Budget
Partner prices may change during high season / special events. The final budget will be confirmed at the order. The payment is made directly to the partners (hotel, flight tickets).
Welcome to Riga
One of the fastest growing economies in the EU
Riga is a key capital of New Nordics. Creative and IT industries are booming in Latvia, so come here with Your Team and enjoy the best work&fun experience.
- Beautiful Old Town and architecture
- High-class dining experience
- Vibrant night life
- Plenty of entertainment possibilites
- Direct Air Baltic flights
KAUSS Agency (a part of Nordic Arena Group) home is Riga. Thanks to its local connections KAUSS will ensure Your Team gets the best talents and service in Latvia.
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